In this design case study, I will delve into the brand identity development for Lush, a provider of meticulously curated serviced apartments offering hotel-like amenities.

The core objective was to establish a brand that resonates with a diverse target audience, encompassing business travelers, remote workers, relocating professionals, and leisure travelers.

By combining elements of luxury, modernity, and comfort, I aimed to create a visual language that encapsulates the brand's promise of exceptional living experiences.