In this design case study, I will delve into the brand identity development for Prime & Magnolia, a consulting firm specializing in Values Workshops for Partners and Employee Groups.

The objective was to create a visual system that embodies the transformative power of values-based leadership and team building.

By fusing elements of psychology, business strategy, and design, I aimed to develop a brand identity that inspires and empowers organizations to foster strong, values-driven cultures.